People were at the heart of Freedman’s work. In mid-century Britain, his art could be seen by anyone in their everyday life: from book jackets to posters on the London Underground and beer advertisements in pubs. An outstanding and prolific commercial designer, Freedman worked with clients such as Ealing Studios, London Transport, Lyons’ Tea Houses and more.
In the first major exhibition of Freedman's life and work, the exhibit features never-before-seen works from the Freedman estate, mapping his design journey through examples of early proofs, printmaking and commercial projects. A particular highlight are the dozens of book cover the artist was responsible for illustrating, featuring beloved classics such as Oliver Twist (1939), Wuthering Heights (1941) and War and Peace (1938).