A visitor in Leeds Art Gallery's permanent collection
The Box, Plymouth

It’s free to join, and you’ll get:

01

Your own page on the Art Fund website

When you the join the network, you'll get your own venue webpage in our Explore section, with unlimited exhibition and event uploads via your professional dashboard.
02

Marketing support and brand exposure

We select museums, exhibitions and events from across our network to feature in our print and digital marketing channels, including the annual Art Map, seasonal Art Guide, our Art Quarterly members magazine, and the Art in your Inbox newsletter.
03

Access to research and resources

As part of the network, you can also access sector research and resources, and all your staff will qualify to purchase our Professional Art Pass at a subsidised rate of £35.
04

More visitors and new audiences

You’ll reach our growing community of 148,000 members, including over 20'000 students and 12'000 teachers, all searching for more great art and culture. Membership add-ons like Plus One and Plus Kids mean our members can visit your venue with their friends and families, broadening your audience even further and boosting secondary spend at your venue.
Join our next webinar to learn more

Grow your audience

We promote all partners in the network to ensure our members use their card to visit you – increasing your visitor footfall.

Visitors to Mit Jai Inn, 'Dreamworld', Ikon Gallery, Birmingham
Alice: Curiouser and Curiouser exhibition at V&A Museum
Visitors in the Courtauld Gallery shop, London
Fitzwilliam Museum
148'000
over 30'000
£11-18
59%
members with a National Art Pass
Our members are always looking for new cultural experiences and are motivated to discover and visit museums and galleries across the UK
Student and Teacher Art Pass members
The Student Art Pass opens up a world of art, opportunities and community to students at universities across the UK, and our Teacher Art Pass gives teachers a chance to recharge their minds and find inspiration for their lesson plans
average spend per visit
Our members love to spend time in the café or restaurant at cultural attractions, as well as some well-earned retail therapy in the gift shop – which is great for your bottom line.
members bring a friend
Our members like to visit with a friend or family member, helping to boost your visitor numbers and widen audiences.
National Art Pass
Promote your venue

What is the National Art Pass network?

  • We work in partnership with a UK-wide network of over 1000 museums, galleries, historic houses and other cultural venues, known as the National Art Pass network

  • The National Art Pass is a card that allows Art Fund members to gain free or discounted admission and exhibitions, shop or café discounts, or event offers

  • We provide a marketing platform to promote all partners in the network, attracting the attention of our 148'000 members and beyond, increasing your visitor footfall

  • And the really great part – all profits we make from sales of the National Art Pass go towards funding our grant-giving programme, enabling our partners to do even more.

Meet the team

Our National Art Pass network team is here to work with you and help you promote your venue with Art Fund.

Join the network

How to get started and join the National Art Pass network.

01. Log in or register

Get started by creating a professional account. There you can manage grant applications, update organisational details, tell us about your exhibitions and more – all in one place.

We welcome applications to join the National Art Pass network whether your are applying for funding or not.

If you are a museum, gallery, historic house or other arts, cultural or heritage organisation in the UK, with a permanent collection or exhibition programme with a focus on the arts, culture, heritage, or education, and you are open to the public on a regular basis, we would love to hear from you.

We cannot accept applications from commercial galleries.

If you have any questions please set up a call at www.artfund.org/jennie or www.artfund.org/faye

LOG IN / REGISTER

02. Find out more

Join the next webinar with our National Art Pass Network team to find out more about our marketing support, and other resources you can benefit from when you join the network.

We onboard new partners three times a year, and the 2026 rounds have now closed.

Our next onboarding round will be in January 2027, but if you would like to speak to us in the meantime please email us at museums@artfund.org

JOIN OUR NEXT WEBINAR

03. Complete registration

Download and complete the new partner form and return to museums@artfund.org so we can get you set up. Don't forget to include details of the National Art Pass benefit we can offer to our members!

The next deadline for applications is 30 September 2026, with onboarding to be complete by the 1 December. For 2027 applications, the next deadline will be the 30 January, with onboarding complete by the 1 April.

The deadline to be included in our Art Map for 2027 has now passed, but new partners will still be promoted via our digital and print marketing channels, and added to the handbook the following year.

DOWNLOAD FORMS

Person in front of an artwork, reading the description of the artwork on a wall
Once you’re a partner

Acknowledging our support

We ask our partners who have received funding to acknowledge our support. Read our practical guide to make an impact with Art Fund support and send your marketing materials to museums@artfund.org for support or approval.

You can also order a marketing pack from us including stickers, leaflets and posters - just get in touch.

Download logos and brand toolkit here

© Art Fund 2026. “Art Fund” is the operating name of the National Art Collections Fund, a charity registered in England and Wales (209174) and Scotland (SC038331)