Privacy and cookies

1. Introduction

This is the Privacy Policy of The National Art Collections Fund and its wholly owned trading subsidiary, Art Fund Services Limited. The National Art Collections Fund is a charity registered in England and Wales with charity no. 209174 and in Scotland with charity no. SC038331.  Art Fund Services Limited is a company registered in England & Wales, company no. 01487654. The address of The National Art Collections Fund and Art Fund Services Limited is 2 Granary Square, London N1C 4BH.

The National Art Collections Fund is responsible for the website and Art Fund's mobile applications; and, for the purposes of the Data Protection Act 1998 (“the Act”), The National Art Collections Fund is the data controller and Art Fund Services Limited is a data processor.

The National Art Collections Fund and Art Fund Services Limited are each committed to protecting and respecting your privacy and security and this Privacy Policy governs the use of your personal data by each of them. Please note: In this Privacy Policy, references to “Art Fund” or “we” or “us” should be read as referring to The National Art Collections Fund and/or Art Fund Services Limited, as applicable.

This Privacy Policy sets out the basis upon which any personal data we collect from you, or that you provide to us, may be processed by (or on behalf of) Art Fund. Personal data collected or provided via any means, for example via submissions to our website, use of our mobile applications, completion of membership forms, fundraising or campaign responses, competition entries, emails, correspondence, events and events bookings, on-line purchases and telephone calls to or from us, is covered by this Privacy Policy unless we expressly state otherwise in writing.

Please read the following carefully to understand our practices regarding your personal data and how we will treat it. By providing your personal data to Art Fund, you will be deemed to have consented to processing of such data by us as set out in this Privacy Policy. If you do not agree with use of your personal data as set out in this Privacy Policy you should not submit your personal information to us.

2. Collection and use of your personal data

Your personal data may be collected by Art Fund through submissions to our website, use of our mobile applications, completion of membership forms, fundraising or campaign responses, competition entries, emails, correspondence, events and events bookings, on-line purchases and telephone calls to or from us. Personal data may be collected about you from third parties, for example from a gift membership bought for you by your friends or family or from your employer in the case of corporate memberships.

Your personal data may be processed by (or on behalf of) Art Fund for any of the following purposes:

  • administration of your membership;
  • administration of gifts, bequests, donations and legacies made by you;
  • supplying goods ordered from us to you;
  • communicating with you by telephone, text, email and/or post (in accordance with your preferences) about Art Fund’s activities, promotions and events;
  • communicating with you by telephone, text, email and/or post (in accordance with your preferences) about the activities, promotions and events of carefully selected organisations that are linked to Art Fund;
  • in relation to promotions etc. run jointly with a third party – as set out in Section 6;
  • conducting analytical studies of the activities of our members, supporters and other visitors to our website and users of our mobile applications;
  • providing aggregate statistics about our members, supporters and other visitors to our website and users of our mobile applications, sales, traffic/usage patterns and related site/mobile application information to third parties, but these statistics will not contain any information about you from which you could be identified unless you have given your consent;
  • conducting assessments of the likelihood of future donations;
  • where consent has been given, we may provide a copy of the personal data that we hold about you to carefully selected organisations which we feel will be of interest to you; and
  • as otherwise outlined at the time of collection of your personal data in accordance with the preferences that you express.

In addition, your data may be processed by (or on behalf of) Art Fund in an anonymised form for research and marketing purposes

3. Understanding our supporters

At Art Fund we want to meet and deepen our connection with individuals and organisations who share our passion for the incredible work taking place in museums and galleries across the UK. We are committed to nurturing collaborative relationships with influencers, donors, prospective donors and others so that together we can do more than ever before for museums and galleries. To enable us to find and connect with people with a passion for art and the interest and ability to support us in new and exciting ways we may also use you the information you provide to us in the following ways:

  • In combination with publicly available information to determine whether and in what ways you might be interested in supporting Art Fund, and to conduct assessments of the likelihood of future donations. Examples of information sources we may use include:
    • Companies House
    • Charity Commission and Office of the Scottish Charity Regulator (OSCR) registers
    • Employment information you have made public through social media
    • Philanthropic information you have opted to make public through organisations you have supported
    • Newspaper articles or other publications (offline and online)
    • Your current or previous company website
  • This can include information about your house price, trusteeships and level and frequency of gifts to Art Fund or others.
  • We may combine this information with an understanding of your interests and circumstances gained through face to face meetings, including special events, which also provide opportunities for you to learn more about us and our work.
  • To brief staff and senior trustees so that when we meet you we can tell you about the areas of our work we think are most exciting to you. This could include a history of your relationship with us, a professional or personal biography and other information found from the above sources.
  • We may identify you as someone we would love to get to know through the publicly available data sources listed above. When we do this we endeavour to contact you within a suitable timeframe in order to introduce ourselves and find out if you are interested in getting involved with Art Fund giving you an early opportunity to opt out.
  • We may use third party suppliers to undertake these activities on our behalf but these suppliers will not retain your data.

The purpose of processing your information in these ways is to help us to determine whether and in what ways you might be interested in getting involved including assessing how likely it is that you would be interested in donating to us and the level of donation that you may be able to give, as well as to ensure we contact you responsibly in a sensitive, non-invasive way. This enables us to fulfil our legitimate interest of knowing our donors and maximising the impact of our charitable resources whilst being mindful of your interests and privacy rights. We will also only store and use this information for as long as it is accurate and relevant for its specified purpose. We will always give you a chance to decline further engagement with our organisation. To opt out of your information being used for these purposes please contact or Supporter Services on 0844 814 8100


4. Changing your preferences

We want to make sure that you are completely happy with the ways in which we hold and use your personal data. If at any time you wish to check, update or amend your personal data or preferences, please contact our Supporter Services Team at Alternatively, you can write to us at: Art Fund Supporter and Customer Services, PO Box 3678, MELKSHAM SN12 9AP Tel: 0844 415 4100.

5. Security measures and possibility of international transfer

Art Fund is registered in accordance with and seeks to comply with the Act. We follow appropriate security procedures in the storage and disclosure of personal data so as to prevent unauthorised access by third parties. We also require those parties to whom we transfer personal data to comply with the same. However, the Internet is not (and mobile devices are not) a totally secure medium and you acknowledge and agree that Art Fund shall not be responsible for any unauthorised use, distribution, damage or destruction of personal data, except to the extent we are required to accept such responsibility by the act.

Please note that we may sometimes transfer your personal data to countries outside the European Economic Area (“EEA”) that may not have the same level of protection as countries within the EEA. If we intend to do this then, where practical and appropriate, before doing so we will put contractual arrangements in place to ensure the adequate protection of your data and we shall endeavour to ensure that any such contractual arrangements comply with the standards required by the Information Commissioner.

6. Who else will we provide your data to?

We will not pass on your personal details to any third party, including our sponsors, unless (i) we have your consent or (ii) as set out below:

  • in relation to each of the uses set out in Section 2, your personal data may be shared with our employees, volunteers and/or third party organisations that we appoint to assist Art Fund. We shall endeavour to ensure that any such recipients of your personal data use appropriate security measures to protect your personal data - see Section 4 above;
  • where adequate measures have been taken to anonymise your personal data, for example by way of a cryptographic hash function, this data may be provided to third parties to process lawfully and in accordance with any consents you have previously given;
  • in relation to any fundraising campaigns, competitions and promotions that we run jointly with a third party – see Section 6;
  • if Art Fund merges with another charity we may transfer your personal data to the merged entity. This will enable you, for example, to continue your relationship with Art Fund despite the merger;
  • in relation to content posted by you as set out in Section 7; and
  • in circumstances in which we are required or authorised by law (including, but not limited to, the Act), court order, regulatory or governmental authorities to disclose your personal data.

7. Joint fundraising campaigns, competitions and promotions

From time to time, we may:

  • run fundraising etc. campaigns with carefully selected like minded organisations; and/or
  • allow a third party to sponsor a promotion, offer, competition [or] page of the website [or one of our mobile applications (or a part of one)].

In those circumstances, we may transfer personal data collected as part of the fundraising etc. campaign/promotion/offer/competition and/or sponsorship (including your name, telephone number, email address and/or home address) to those named third parties. It will be clear at the point of collection how your personal data will be used if collected in these circumstances.

8. Content posted by you

Of course, if you post any personal data to any bulletin boards or forums (whether via our website or our mobile applications), this information will immediately be made available to other users throughout the world who may use it to send you unsolicited communications. Furthermore, in some circumstances we may display some of your personal data (e.g. your town and name (with your consent) or initials) when you post material. Also, if you post any content in breach of our Terms of Use we may inform any relevant third parties such as your employer, school e-mail/Internet provider and law enforcement agencies about the content and your behaviour.

9. The use of 'cookies'

In order to enable us to provide you with a personalised browsing experience, our website uses 'cookie' information collection technology. "Cookies" are small pieces of information that are issued to your computer or mobile device when you enter a website. Cookies are stored by your browser on your computer's hard drive or mobile device, and they can be used for a wide range of purposes, such as identifying your computer's or mobile device’s previous visits to the website, and to ascertain the most popular features of the website.

Like many other websites, Art Fund uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies to help Art Fund analyse how its website is used. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google use this information for the purpose of evaluating use of the website, compiling reports on website activity for Art Fund and providing other services relating to website activity. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

Art Fund also uses “session cookies” which remember information as you move from page to page of the website during the same visit (e.g. when you fill in an application form on the website), and expire at the end of that visit.

Where you make a comment on Facebook via the Art Fund website, Facebook may also set a cookie on your computer or mobile device.

You are not obliged to accept cookies and you may amend your browser's settings to prevent it from accepting cookies. Click here for instructions on how to disable cookies. Please be aware that if you do disable cookies, certain services on our website may not be available to you and your enjoyment of the website may be impaired.

10. Links

Any links on our website may take you to third party sites over which we have no control. When linking to another website you should read the privacy policy stated on that website. This Privacy Policy does not cover the use of your personal data on any third party websites.

11. Changes to Privacy Policy, Feedback, Comments and Suggestions

This Privacy Policy was last updated in November 2017. In the event that we update the Privacy Policy, we will post the changes under the Privacy Policy and/or Privacy and Cookies section of the website.

If you have any queries about this Privacy Policy or any queries about the protection of personal data we hold about you, please do not hesitate to contact us at or write to us at Art Fund, 2 Granary Square, King's Cross, London N1C 4BH​ (for the attention of Supporter Services).

12. Access to your personal data

You may be entitled to ask us for details of the personal data that we hold about you, the purposes for which it is being or will be processed, and the recipients or classes of recipients to whom it is being or will be disclosed. If you would like to request this data, please contact us. We may charge a fee for providing this information to you (details of which are available upon request).