Ladybird by Design

House of Illustration

10 July – 27 September 2015

£3.50 with National Art Pass (standard entry £7)

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A display of more than 120 original illustrations from the archives of the iconic literary brand.

Ladybird Books, 1963

The series began in 1914 when Wills & Hepworth published its first range of children's books, each bearing the ladybird logo. In the 100 years since, the brand has earned a special place in British culture, capturing readers' imaginations with its unique combination of compelling design and great writing.

Artwork has always been key to the series; illustrations are full-page and full-colour, commissioned from the likes of Charles Tunnicliffe, Martin Aitchison and Robert Ayton. This nostalgic exhibition features images from many of the most beloved series – including People At Work, Shopping With Mother, Science, Nature, Well Loved Tales and Key Words – as well as rare photographs and letters of correspondence.

"Art Fund" is the operating name of the National Art Collections Fund, a charity registered in England and Wales (209174) and Scotland (SC038331)