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Standard assumptions in economics assume all the persuasive work has already been done, leaving economic models of business to concentrate on optimising everything else – the efficient satisfaction of pre-existing demand. But is this really the major constraint any more? Was it ever?

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. Here he has formed a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science. He is the author of two books, including the best-selling Alchemy, The Surprising Power of Ideas that Don’t Make Sense (May 2019).


Museum of Brands

Museum Of Brands, 111-117 Lancaster Road, London, Greater London, W11 1QT

020 7243 9610


Opening times

Mon - Sat: 10am - 6pm
Sun and Bank Holidays: 11am - 5pm


All visitors must wear masks on their visit unless medically exempt from doing so

All visitors must make use of hand sanitising stations during their visit

All visitors must stay 1m or more away from other visiting groups

Booking sizes must not exceed 6 visitors per booking

The museum reserves the right to refuse access to visitors who do not follow the above safety measures on their visit

Closed on Notting Hill Carnival Weekend, Christmas Eve, Christmas Day, Boxing Day and New Year’s Day.

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