Exhibition

Moomin ABC

29 March - 5 October 2025

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50% off exhibitions
£8.50 £4.25 Standard entry price

Embark on a Moomin adventure with interactive Moomin exhibits, stories, crafts and more at Moomin ABC!

As part of the Moomin 80 programme in Gloucester, we invite you and your family into a magical world inspired by Moomins this Spring and Summer. Settle down for an hour to explore a whole world of emotions with your family and immerse yourself in the adventures of Moominmamma, Sniff, Stinky, Little My, Hodgkins, Snufkin and Snorkmaiden!

In this incredible interactive exhibition, brought to Museum of Gloucester by the award-winning Bakehouse Factory, you can go on an amazing adventure centred on the emotions at the heart of Tove Jansson's iconic stories. There is so much to do:

Discover seven friends from Moominvalley, each with a special Moomin AR feature to explore via augmented reality. Can you find them all? All you need is your smart phone and your imagination. If you don’t have a smart phone, don’t worry - our team can lend you a device.

Enjoy learning about Moomin creator, Tove Jansson, and her playful Moominhouse in a mini-documentary. The Moominhouse is a place where ‘the door is always open’ and this is the theme of this year’s special Moomin 80 celebration, which Gloucester is part of.

By scanning your hand in our special machines, you will be assigned a special Moomin buddy for your visit. Who will it be today? Scan to find your buddy and don’t forget to collect your Moomin Buddy sticker.

Play a special version of hopscotch - we call it Hopescotch - to get ready to explore the ABC of feelings.

Pause for some time in the woods - read a Moomin story in the tipi, hop and play among log stumps, or just take a moment to be quiet and relax in a peaceful setting.

Ever wondered how you measure up to a Moomin? Find out and leave your height mark on the ‘How Tall Wall’.

Explore three ABC islands, and find your confidence in talking about some really big feelings, with help from your Moomin buddy. Big feelings are a normal part of life but they’re not always easy to express - in Moominvalley, Tove Jansson created a place where nobody needs to feel alone with their worries.

Dress up for an adventure!

Create your own magnetic Moomin-inspired scene on the play wall. You might like to share photos of your creation with your friends.

Take some time to be creative in two craft areas: write a letter to Fillyjonk to help her feel better, do some colouring or pick up a Moomin activity sheet.

This listing is supplied by one of our museum partners and is not moderated by Art Fund.

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50% off exhibitions
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Visitor information

Address

Museum of Gloucester

Brunswick Road, Gloucester, Gloucestershire, GL1 1HP
01452 396131

Free to all

Opening times


OFF-PEAK SEASON (End October half-term to February half-term)

Tues-Sat; 10am-4pm.
Sunday 11am-3pm.

PEAK SEASON (February half-term to end October half-term)

Tues-Sat 10am-5pm.
Sunday 11am-4pm.

Please visit the museum website for more information at museumofgloucester.co.uk.

Exclusions and safety measures

What measures are we putting in place to assure your safety when you visit us?

We are pretty much back to business as usual here at the museum, but we hae kept the followin for your convenience!

- Changes to our opening hours
- Pre-booking encouraged
- Clear, informative signage across the site

Find out more at museumofgloucester.co.uk.

Visitor information

IndividualTiana Clarke Please note this is an example card and not a reflection of the final product

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