The first exhibition of its kind, Hallyu! The Korean Wave traces the influence of South Korea’s popular culture on creative industries across the world.

Partly driven by funding and initiatives from the South Korean government, the phenomenon known as ‘hallyu’, or the ‘Korean Wave’ began in the late 1990s, gathering momentum over the subsequent decades. This surge of popular culture from the country, influencing music, cinema, fashion and beauty first in Asia and then internationally, is the subject of this autumn exhibition at the V&A.

The first exposition of its kind, Hallyu! The Korean Wave looks directly at the nature of South Korea’s popular culture, from K-Pop bands such as BTS, through to the Gangnam Style craze of 2012 and the successes of South Korean film more recently. The popularity, acclaim and influence of the country’s creative output continues to challenge the currents of global pop culture today.

LondonContemporary art

V&A (Victoria and Albert Museum)

Cromwell Road, London, Greater London, SW7 2RL

020 7942 2000


Opening times

Phased reopening – see the V&A’s website for details.

Daily 10am-5.45pm
Fri until 10pm

The Fashion Gallery will be closed for refurbishment 18 Jan 2021 – 20 April 2022

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