Explore 70 years of glamour, speed and ground-breaking design in this in-depth look behind the scenes at Ferrari.

Originally a racing driver himself, Enzo Ferrari began designing a car to beat all others in 1945. This exhibition traces the history of his company from its beginnings in war-torn Italy to the triumphs of Michael Schumacher in Formula One and on into the future.

On display are rarely seen personal photographs, letters, drawings and even the driving licence of Ferrari’s passionate founder. The manufacturing process is examined from initial hand-drawn sketches through sculptural techniques to the final car, and there are racing suits, helmets and the 1952 British GP winner’s trophy on show. Ferrari’s A-list status away from racing is illustrated through photographs of some of its most famous clients such as Clint Eastwood, Sammy Davis Jr, Brigitte Bardot and Peter Sellers with their cars.

The cars, of course, are the real stars, embodying the extraordinary design story which unfolded over decades and across racing, sports and road vehicles. The only existing official replica of the first Ferrari 125 S is on display. Other highlights include the 1952 Championship-winning Ferrari 500 F2 (1952) driven by Alberto Ascari, the 250 GT Cabriolet (1957) owned by the celebrated British racing driver, Peter Collins, and Michael Schumacher’s winning car, the Ferrari-F1 2000. The next era is represented by the hybrid LaFerrari Aperta along with a detailed study of the engine.

Design Museum

224-238 Kensington High Street, Kensington, London, Greater London, W8 6AG

020 7940 8783


Opening times

Open daily 10:00 – 18:00 (last exhibition entry 17:00)

The museum is open late on the first Friday of every month from 10am – 20pm (last admission 19:00)

Free to all

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