Following a successful career creating designs for the V&A, Nike, Moët & Chandon and Topshop, the artist has created a series of portraits for Great North Run Culture 2013.
Last year, designer and illustrator Daisy de Villeneuve went behind the scenes at the Great North Run, taking photographs of, as she puts it, 'anyone I thought looked interesting'.
The result is her new set of illustrations, as commissioned by Great North Run Culture, which include portraits of people involved in every aspect of the event, from the athletes participating to the hospitality staff, security, event organisers, spectators and even the Red Arrows.
By drawing people from behind the scenes, de Villeneuve hopes to illuminate a different perspective of the run. She has also been keen to make the pictures especially vivid saying, 'I'll often change something about the original image to make it more colourful'.
The artist says her inspirations for the project include portraiture by David Hockney, the prints of Andy Warhol and Roy Lichenstein and Sir Peter Blake's Great North Run 30th anniversary series, produced in 2010.
As well as forming this exhibition at Laing Art Gallery, the posters will be display at specified sites along the route of the Great North Run.