Museums and galleries across the UK are subject to temporary closures. Those that remain open have safety measures in place, please remember to check venue guidelines before visiting.



Paul Feldwick invites today’s advertising professionals to look beneath the distractions of changing hairstyles and social attitudes to discover how ads influence people.

Not just quaint, nostalgic, amusing, not just a treasure trove for social historians... advertisements of the past remain our basic texts for understanding how advertising works today.

The talk will explore:
Advertising as salesmanship – how to give the facts
Advertising as seduction – the dark art of subconscious associations
Advertising as salience – perhaps the only thing you need to do is become famous?
Advertising as relationship – a charming guest in your living room
Advertising as reframing – moulding the way we see the world
Advertising as showbusiness – how advertising has always used entertainment and popular culture to build brands (and why it pretends not to)
Why characters, cartoons, and furry animals are always great for sales
How board games, beanie hats and ragdolls help build brands
Why fame is as important for brands as it is for celebrities

Paul Feldwick worked for 30 years at the legendary London ad agency, Boase Massimi Pollitt, which created many popular campaigns including the Honey Monster and the Smash Martians. He later worked in a global planning role for the DDB network. His published works include The Anatomy of Humbug: How to Think Differently About Advertising and Why Does the Pedlar Sing? What Creativity Really Means in Advertising.

Talk


Museum of Brands

Museum Of Brands, 111-117 Lancaster Road, London, Greater London, W11 1QT

020 7243 9610

Website

Opening times

Mon - Sat: 10am - 6pm
Sun and Bank Holidays: 11am - 5pm

COVID 19 SAFETY MEASURES:

All visitors must wear masks on their visit unless medically exempt from doing so

All visitors must make use of hand sanitising stations during their visit

All visitors must stay 1m or more away from other visiting groups

Booking sizes must not exceed 6 visitors per booking

The museum reserves the right to refuse access to visitors who do not follow the above safety measures on their visit

Closed on Notting Hill Carnival Weekend, Christmas Eve, Christmas Day, Boxing Day and New Year’s Day.


Exhibitions and events nearby

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