The Moon: Rebranding an International Icon is temporarily closed until further notice. Please check the venue's website for the latest details.
Join Moon Festival artistic director Livia Filotico as she shares findings on the most recent campaign she worked on: the rebranding of the moon. With a client brief asking to ‘make the moon relevant to Greenwich residents’, Livia and her team rolled out a campaign which Time Out called ‘Lunacy, in the best possible way”. This talk unpacks the campaign and invites wellness & health, beauty and lifestyle brands to consider what the moon can do for them and why it is such a powerful way to connect with consumers.
The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.