Join Moon Festival artistic director Livia Filotico as she shares findings on the most recent campaign she worked on: the rebranding of the moon. With a client brief asking to ‘make the moon relevant to Greenwich residents’, Livia and her team rolled out a campaign which Time Out called ‘Lunacy, in the best possible way”. This talk unpacks the campaign and invites wellness & health, beauty and lifestyle brands to consider what the moon can do for them and why it is such a powerful way to connect with consumers.

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

Museum of Brands

Museum Of Brands, 111-117 Lancaster Road, London, W11 1QT

02072439610

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