Semiotician and amateur stand-up comedian Chris Arning will tell us how and why humour is used in brand communication.

Based on some ground-breaking research done for the BBC which involved identifying humour types across consumer generated content, Chris shows how humour may be understood analytically; dissecting content from ad campaigns to politics to memes.

Chris is a specialist and thought leader in the worlds of semiotics and consumer insight. His agency Creative Semiotics specialises in creative strategy and problem solving for brands. His clients have included the BBC, Pepsico, BMW Mini, Unilever and Radio Centre. Chris is a performance poet and does stand up at open mics. He is planning an Edinburgh one man show: Semiotician Impossible.

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.


Museum of Brands

Museum Of Brands, 111-117 Lancaster Road, London, W11 1QT



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Mon - Sat: 10am - 6pm
Sun and Bank Holidays: 11am - 5pm

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