Expert talk on brand storytelling
Successful organisations know how to tell their story and sell. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good brand storytelling.
Join branding expert Michael Murdoch as he takes your through the Story Cube formula he has created with Robbie Dale. These are 6 key questions every organisation should be able to answer to understand how they can clearly explain what they do and make their business a truly loved (and successful) brand.
The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.