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Whether you are naming — or renaming — a company, brand, service or product, there is a tried and true process to follow, and pitfalls to avoid.

Madelyn Postman, MD of Leidar UK, an international branding and communications consultancy, and Jandan Aliss, Trade Mark Attorney, Head of Legal Practice, Nucleus IP, will share with you the insights about name creation which they have gained over the past two decades, working with dozens of clients internationally in various sectors.

The Museum of Brands’ Professional Development Programme is generously supported by The Marketors’ Trust.

Museum of Brands

Museum Of Brands, 111-117 Lancaster Road, London, W11 1QT



Opening times

Temporarily closed

Closed on Notting Hill Carnival Weekend, Christmas Eve, Christmas Day, Boxing Day and New Year’s Day.

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