Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.
Tony Rawlins, who has had a long career in advertising, describes some of the processes by which advertisements are created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source of their visuals. From the Renaissance through to the present day, fine art has continued to provide opportunities to enhance Brand imagery with humour, satire and irony.
In an amusing, entertaining and informative lecture, a wide range of images and videos are used to show examples of the original works, the creative process and the (not always entirely successful!) advertisements that are the end result.
Coffee will be available from 1.45pm, and the talk will be followed by afternoon tea, with home-made sandwiches, cakes and biscuits.