Fashion on the Ration: 1940s Street Style

Cecil Beaton, Air Raid Wardens Wanted

© IWM

Blackout accessories for sale, Selfridges London, 1940

Ministry of Information Official Photograph ©IWM

Go Through Your Wardrobe Make-Do and Mend poster

© IWM

Laura Knight, Ruby Loftus screwing a Breech-ring

©IWM

Jacqmar, Scarf, Keep It Under Your Hat

©IWM

Evelyn Gibbs, WVS Clothing Exchange,1943

©IWM

This exhibition reveals the new ways Brits found to dress as rationing took hold during the Second World War. From symbols of the newly emancipated female work force in the shape of Land Girl britches, to siren suits and demob clothing, this show identifies both the efforts of the government to implement austerity and the creative ingenuity of retailers and individuals.

Among the more eccentric items are a bracelet made from aircraft components and a lingerie set constructed from RAF silk maps, designed for Countess Mountbatten.