Marketing the Monarch
- The Menuhin Hall |
- Lecture |
- Wednesday, 20 November 2013
This is a lecture by Irene Luna. Tudor and early Stuart monarchs broke the power of the English aristocracy. They raised themselves to exalted heights by embracing the concept of the Divine Right of Kings. Marketing the monarch included the building of magnificent palaces for their enormous court, the expansion of the use of portraiture and propaganda painting to promote their own brand of kingship at home and abroad. The early Stuarts adopted some Tudor image making techniques and promoted a more cosmopolitan focus using classical architecture, the Masque and the idea of European Art Collecting.
This event has been organised by a local supporter group to help raise money for the Art Fund.