Grow your student audience

We know that engaging 18-25 year olds with art and culture is essential to the future of museums and galleries, yet many institutions do not have the resources or funding to develop this activity.

That’s why we’re helping museums across the UK grow and connect with their student audience through our Student Art Pass programme of content, competitions and paid opportunities in collaboration with you, our museum and gallery partners.

COVID-19: During this hugely challenging time we're continuing to do all we can to help support museums and galleries across the UK. For more information please read our latest update for museum network and grant holders.

Student marketing agency Seed Marketing have produced a document of key research findings on how Gen Z students are adapting to the challenges thrown up by the Covid-19 Pandemic, and suggestions on how to best help them during these difficult times. Download here.

Youth Marketing Summit are running a series of webinars on how to keep Gen Z engaged indoors. See the full list and sign-up here.

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