We know that engaging 18-25 year olds with art and culture is essential to the future of museums and galleries, yet many institutions do not have the resources or funding to develop this activity.
That’s why we’re helping museums across the UK grow and connect with their student audience through our Student Art Pass programme of content, competitions and paid opportunities in collaboration with you, our museum and gallery partners.
COVID-19: During this hugely challenging time we're continuing to do all we can to help support museums and galleries across the UK. For more information please read our latest update for museum network and grant holders.
Student marketing agency Seed Marketing have produced a document of key research findings on how Gen Z students are adapting to the challenges thrown up by the Covid-19 Pandemic, and suggestions on how to best help them during these difficult times. Download here.
Youth Marketing Summit are running a series of webinars on how to keep Gen Z engaged indoors. See the full list and sign-up here.
Reach 24,500 full-time university students
From Aberdeen to Brighton, there are Student Art Pass members all over the UK. We have developed student specific marketing channels with regular personalised content to help connect you with our student community.
Engage with Gen Z: key insights
To keep up to speed with how the student audience is evolving, we work with specialist youth marketing agencies such as Seed Marketing. Each year, in collaboration with Youthsight, Seed Marketing deliver their 'What matters to us' research full of great insights into how to engage Gen Z.
Get grants to support paid opportunities for students
We know students are eager to participate in art and culture. In 2019 we funded £100,000 to support 15 paid opportunities at arts organisations. This gave 186 students valuable experience and greater access to museums and galleries.
Sign up to Art Fund's regular newsletter for arts professionals for the latest on our funding and learning opportunities, free digital services and news from across the cultural sector.