Art Tickets (new)

Are you looking for a free ticketing solution for your museum or gallery? Developed by museums for museums, Art Fund's completely free online ticketing platform makes things simple.

Art Fund’s completely free ticket management system makes things simple. Developed for museums by museums, Art Tickets is designed to save you time and money, improve your visitor experience and reach new audiences.

Who is Art Tickets for?

Developed by Art Fund in close consultation with museum partners, Art Tickets is exclusively for UK museums, galleries and not-for-profit visual arts organisations.

To use Art Tickets, you'll become a partner venue in the National Art Pass network, offering a benefit to our members and increasing your visitors. If you aren’t yet a partner, get in touch to discover all the benefits and how to become part of our network.

Trial Art Tickets

See how Art Tickets could work for your museum by signing up for a trial. We just need a small amount of information to get you set up and then you will have access to have a look around the system in an exact replica of the live system.

Benefits from using Art Tickets:


Saves time and money

Art Tickets is an efficient platform designed to save you time and money, and improve your visitor experience. It’s completely free and there’s no booking fees for your customers.


Reach new audiences

We'll automatically promote all your events and exhibitions to our 130,000 National Art Pass members. Our partnership with Smartify will automatically promote your museum to over 3 million Smartify app users, who can book through Art Tickets integration.


Get to know your audience better

Our Google Analytics dashboard lets you monitor sales and audience data at a glance. We have also partnered with the Audience Agency to allow you to access their Audience Finder platform.


Receive more donations

An important feature of the system is the way it encourages donations when a visitor buys a ticket - as a top up. We will handle Gift Aid along the way so you don't have to.

Making ticketing simple

Art Tickets has been designed to be as straightforward to use as possible, while providing all the features to be able to handle even the most complex range of events if needed.

There’s no clunky software required. Simply manage your tickets within My Art Fund – your own self-service area of our website, where you’ll find everything you need in one place. And with support on hand from the Art Fund team, getting started is easy.

With Art Tickets you can:

  • Manage tickets for multiple venues and spaces
  • Process refunds and exchanges
  • Set up promo codes
  • Take Gift Aid donations
  • Capture email addresses of new subscribers
  • Keep your visitor list in one place
  • Take bookings over the phone on the system
  • Set up multiple users with different permissions
  • See who’s coming with automated daily visitor lists
  • Promote your events to thousands of culture seekers on at the click of a button
  • Resolve any technical issues quickly with our online helpdesk

Seamless customer experience

Selling tickets online gives your visitors wider choice and flexibility by allowing them to book anytime, anywhere.

Our system has been tried and tested with the particular needs of museum audiences in mind, so you can deliver the optimum customer experience.

Benefits of the Art Tickets customer experience:

  • Clean, accessible interface
  • Your own Art Tickets page with unique URL
  • Your logo and imagery
  • Simple and smooth booking journey E-tickets can be printed or simply presented on a mobile device
  • Integration with Smartify to buy tickets directly through their application with more than 3 million registered users

Insightful reporting

Monitoring ticket sales is easy – instantly download a range of reports to see how your events are selling and track your income.

Step up your marketing with the ability to analyse your online sales, and build up your email database by allowing customers to subscribe to hear more from you. Plus, with our Google Analytics dashboard, you’ll be able to uncover valuable insights about your audience to shape future planning and marketing strategies.

  • Produce reports per event or time period
  • Collect email addresses to add straight to your database
  • Financial reporting to keep track of your income
  • Discover more about your visitors and where they’re coming from with the built-in Google Analytics dashboard
  • Use Audience Agency’s integrated Audience Finder data tool to generate audience reports and identify new opportunities

Case studies

Hear what our partners have to say about Art Tickets

Art Tickets has been revolutionary for a small organisation like ours. It enables us to connect with a much wider audience online; it has also reduced our behind-the-scenes administration by about 80%. Invaluable.

Jenny Hand, director, The Munnings Art Museum, Essex

The system is working well and customers are having a much better experience purchasing tickets than previously. The team is happy with how the reports are working and we’re able to put a lot of our programming on the platform.

Rebecca Loughhead, heritage and learning manager, Middleport Pottery, Stoke-on-Trent

We are so glad we started using Art Tickets – it’s allowed us to grow our visitor numbers and stabilise income which has been a real lifeline, ensuring that our future as a paid visitor attraction is secure.

Josie Wall, operations and volunteer assistant, Coffin Works, Birmingham

Art Tickets has made the whole process of setting up and selling tickets more simple. With an intuitive interface and easy process for buying tickets, everyone is happy.

Annabel Harrison, marketing & communications assistant, The Foundling Museum, London

See Art Tickets in action

Credits and acknowledgements

Art Tickets is supported by the Fidelity UK Foundation and private individuals.

Back to top