Acknowledging Art Fund support

We rely on the support of our partner museums and galleries to help us promote our work and the National Art Pass. This ensures we can increase our financial support to help your organisation in the future.

Whatever sort of art you‘re interested in, whatever kind of museum or gallery you run, we‘re here to help you transform your ambitions into reality. Last year, 74 museums bought 368 works of art with us – adding new dimensions to their collections and creating inspiring new experiences for visitors.

It‘s only with the help of our 122,000 pass holders that we’re able to continually create exciting art experiences for everyone to enjoy. Every year the pass raises millions of pounds to provide support for 680 museums and galleries across the UK. By helping them to buy great works of art, investing in curatorial training, touring exhibitions and displays, we are able to share more art with more people.

Download our brand guidelines for examples of how to acknowledge us in full on the accompanying gallery label and on all your print and digital materials for all the art we’ve helped buy together. This also applies whenever the work is lent to another museum or exhibition.


The minimum size is 9 mm or 24 px. Download our logos for all print and digital use.

Please email all materials for approval to our museums marketing relationship manager, Merrin Kalinowski or call 020 7225 4888.

Credit lines

Use these credit lines and the Art Fund logo for all display, communications and documentation:

To acknowledge a grant for art we’ve helped you buy:

Purchased/acquired/ bought with Art Fund support

To acknowledge a grant made possible with major contribution from a private donor:

Purchased with Art Fund support, made possible with the generosity of [donor]

To acknowledge a grant for art made possible by a joint fundraising campaign:

Purchased with Art Fund support following a joint public appeal

Additionally including contributions from the public, specific grants and private individuals.

If we’ve helped your curators undertake collection and exhibition research projects or funded traineeships and specialist events, then please use the credit below and our logo in print and online and help us share these opportunities with others:

[TITLE] made possible with Art Fund support


Acknowledgment of our support on websites should include our logo and a link to our homepage:

Please mention us when talking about the work of art, programme or project on Twitter (@artfund), Facebook ( and Instagram (@artfunduk).


In planning press announcements of Art Fund-supported acquisitions, please be sure to liaise with the Art Fund's press relations manager, Madeline Adeane, on 020 7225 4804/ regarding timings and publicity materials. Art Fund can where appropriate provide quotes for press releases and offer support and advice on maximising publicity, including the potential use of our own editorial channels online and in Art Quarterly magazine.

National Art Pass admission

The National Art Pass helps us raise thousands of pounds to help museum and galleries

Thank you for welcoming visitors with a National Art Pass into the wonderful spaces and collections you take care of. By clearly displaying the admission price on your website and other ticket sales points visitors with a Pass will immediately recognise their ticket options. We want to work with you to help reduce possible complaints and offer the best customer service.

Please display the Art Fund admission price onsite and online using this format:

Standard admission: £10

National Art Pass: £5

50% off / Free with National Art Pass

Art Fund marketing materials

We have a range of marketing materials you might find useful for National Art Pass acceptance at your venue. Please do get in touch.

Thank you for displaying the Art Fund Exhibitions Guide prominently in your venue. The leaflet features the best exhibitions in the UK, promoting our partner museums and galleries to art lovers across the UK. Please let Merrin Kalinowski if you run out of these.

For further information on how we can work together please contact our senior marketing manager, Charlotte Wood on or 020 7225 4854.