Art Miles: Walking in support of museums
- Published 14 January 2015
We're announcing a new fundraising initiative to get the public walking for local museums. Get involved!
On Sunday 22 March 2015, three London museums – Chiswick House and Gardens, Dulwich Picture Gallery and William Morris Gallery – will host a three-mile walk around their grounds, hosting a range of cultural activities along the way. Each walk will take in several points of interest – there'll be an opportunity to visit parts of Chiswick House and Gardens that are not normally open to the public, experience falconry at Dulwich Picture Gallery and come away with your own artwork from William Morris Gallery.
With museums under more pressure than ever before, community fundraising has become vital in ensuring that local museums continue to survive and flourish. A recent piece of research, co-commissioned with the National Museum Directors Council, showed that although 90% of museum visitors give to charity, only 40% give to museums and galleries.
Our director, Stephen Deuchar, said: 'Local museums are under increasing pressure to find new ways to raise funds and to bring their local community through their doors, particularly given that fundraising often makes up a substantial percentage of overall museum income. As the national fundraising charity for art, we hope that Art Miles will galvanise both existing and new supporters, helping communities to enjoy beautiful buildings, parks and art on their doorsteps.'
Sign up to take part at www.artfund.org/artmiles – registration costs £20 per adult (proceeds go to the museum) and includes a lovely Art Miles bag. Children aged 16 and under go free. We're also encouraging participants to raise extra funds via sponsorship, which will go directly to your selected Art Miles museum.