JCB donation takes Wedgwood appeal £200,000 closer to goal

The Art Fund's campaign to save the Wedgwood Collection has reached £2.3m following a significant donation from the Bamford Charitable Foundation, the charitable giving arm of JCB.

Lord Bamford, chairman of JCB (left), with James Leavesley, who is heading the appeal's Staffordshire Fundraising Committee. Pictured in the foreground is one of Wedgwood's famous Portland Vases.

Based in Staffordshire, JCB is the world's third-largest manufacturer of construction equipment. Today, JCB announced that £100,000 has been pledged to the appeal to save the Wedgwood Collection, through the Bamford Charitable Foundation. That figure has been match-funded by a private charitable trust, giving a significant £200,000 boost to the appeal.

Lord Bamford, chairman of JCB, said: 'Staffordshire has a long and proud history of manufacturing and the Wedgwood Collection is of huge importance not only to this county, but also to Great Britain. I'm delighted to pledge £100,000 through the Bamford Charitable Foundation to help keep together this unique collection of British art for future generations.

'It's staggering to think that the Wedgwood family had already been in business for 60 years when my family started out as blacksmiths in Uttoxeter in the 1820s. It's those deep roots and long links with manufacturing in Staffordshire which make the preservation of our heritage so important.'

Following the donation, the Save Wedgwood appeal has reached well over £2.3m of its £2.74 target, securing an extraordinary £1.1m in donations from the general public with a further £1.2m raised through major donors, trusts and foundations.

Stephen Deuchar, director of the Art Fund, said: 'Gifts both large and small are what make such fundraising targets possible and we’re hugely grateful to the extraordinary support from the Staffordshire community. We’re delighted that so many individuals, businesses, trusts and foundations – particularly this hugely significant gift from the Bamford Charitable Foundation – have been able to help bring us steadily closer to our target.

'We’re also thrilled that the exceptional creation of a match fund, which doubled every gift in the first weeks of the campaign, has now been extended in order to encourage further donations.'

The Art Fund has until 30 November to save the Wedgwood Collection. The public appeal to raise £2.74m was launched on Monday 1 September, having raised just over £13m of the full £15.75m target through the Heritage Lottery Fund, private trusts and an Art Fund grant.

Donate to help save this priceless collection from being sold off.

Venue details

Wedgwood Museum & World of Wedgwood Staffordshire ST12 9ER

Entry details

Free with National Art Pass (standard entry £7.50)

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