Gamification in Advertising and Marketing

12 March 2024
10:30am to 1pm

Gamification, and play more broadly, have transformed brand experiences and consumer engagement for business worldwide. Hosted by gamification expert and author, Betty Adamou, join us in this fun session and see how brands from KFC to Kim Kardashian have successfully used games to captivate and motivate audiences. Attendees will get to design their very own ‘AdverGame’ too! Don’t miss out!

In this interactive workshop you will:

Understand what we mean by 'Serious Games' and 'Gamification’, in and outside of Marketing

See examples of both 'Serious Games' and 'Gamification' in Marketing, with micro case-studies from a range of brands, including well-known companies and celebrity figures

Explore how digital gamified marketing campaigns and ‘AdverGames’ collect consumer data, and how that data can be used for commercial gain

Explore the ethical ramifications of AdverGame design and data-collection methods

Understand the benefits and drawbacks of using game-based Marketing

Understand how brands are using playful experiences to offer a lure back to the high street after COVID, and engage consumers online

Each attendee will be given 20 minutes to storyboard design their very own Marketing Game for a charitable cause, based on a project brief, in teams.

Each group, or individual attendee, will present their designs to the room in a 2 minute ‘elevator pitch’; showcasing their design idea and how it answers the project brief in a fun and interactive group activity.

This listing is supplied by one of our museum partners and is not moderated by Art Fund.

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How to get there

Museum of Brands

Museum Of Brands, 111-117 Lancaster Road, London, Greater London, W11 1QT
020 7243 9610

Opening times

Mon - Sat: 10am - 6pm
Sun and Bank Holidays: 11am - 5pm

... A nostalgic journey through 200 years of consumer culture

Groups and School Visits

If you are a group of 10 or more people or a school group please contact us via email, or on 020 7243 9611 for more information and to arrange your visit.

Exchange Policy:

All our tickets are flexi-tickets. If you think you won't be able to attend, please send a message to to free up a place for others to book. We will then share instructions on how to rebook your ticket for a later date.

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Exclusions and safety measures

Closed on Notting Hill Carnival Weekend, Christmas Eve, Christmas Day, Boxing Day and New Year’s Day.

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