A Signature donation for the Staffordshire Hoard

3 February 2010

A Birmingham based billboard poster owner, Signature Outdoor, has donated £195,000 worth of advertising to support the campaign to bring and keep the Anglo-Saxon Hoard back to the West Midlands.

The sites on the M6, the Centre of Birmingham including New Street Station will be carrying the message "Save the Hoard" giving the appeal the level of exposure that many top brands would get from such a campaign. Over a million vehicles will see the M6 sites alone.

The billboards that went up yesterday, 2 February 2010 will remain in place for two weeks. They will be followed by similar campaigns at the end of March and end of April.

Councillor Martin Mullaney, Cabinet Member for Leisure Sport and Culture, said:
“This is yet another example of the Midlands pulling together to bring the Hoard back to the region. This treasure will hugely benefit the region and organisations and individuals across the Midlands clearly appreciate that.”

Steve George, Signature Outdoor Media said: "We want to play our part in securing the hoard for the West Midlands Region. It will be of huge benefit to us all and is an important part of our local heritage. We approached Birmingham City Council with an offer barely a week ago and the whole campaign from artwork through to the site being erected has been put together in a short period of time demonstrating a real will to keep the Hoard in the region."

The Staffordshire Hoard campaign runs until April 17. Over the coming weeks events and activities will be taking place throughout the West Midlands to raise funds. More than 80 of the most significant artefacts from the Hoard, including items never seen before, will be on display at the Potteries Museum and Art Gallery, Stoke-on-Trent between 13 February and 7 March.

All donations should be given via the official campaign website www.artfund.org/hoard
Or by telephone on 0844 415 4004; Cheques can be sent to
The Art Fund, Freepost LON 17186, PO BOX 2003, Kirkcaldy, KY2 6BR
 

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