This exciting centre devoted to film, photography, television, radio and the web boasts eight floors of galleries, extensive research facilities and three cinemas, including the UK’s first IMAX. Visitors have the opportunity to discover the past, present and future of television in Experience TV; watch favourite television moments in TV Heaven; play with light and lenses in the Magic Factory; and explore the world of animation. The photography collections include works by Eve Arnold, Julia Margaret Cameron and Martin Parr.